The Power of Habit
by Charles Duhigg
The Power of Habit explores the science behind why habits exist and how they can be transformed, revealing that at the core of every habit lies a neurological loop consisting of a cue, routine, and reward. Duhigg presents compelling case studies from individuals, successful companies, and social movements to demonstrate that understanding this habit loop is the key to making lasting personal and organizational changes. The book argues that while we cannot eliminate bad habits, we can replace them with new ones by identifying the triggers and rewards while modifying the routine.
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